Cycling is a unique professional sport which is contested by individuals and teams on the open road. The lack of “stadiums” which can gather money from ticket sales is one reason, among many, that the sport is so dependant on sponsorship funding for races and teams. This is why an athlete union is so important for creating cooperation among all of our sport’s stakeholders to create new revenue opportunities.
One of the most important relationships that The Cyclists’ Alliance built during the summer of 2017 is with FIFPro, which is the global union representing over 60,000 professional footballers, from over 63 countries. This was an important step to help us understand how to best create an association by, and for, women professional cyclists.
For a sport to grow globally today, it must have a strategy to connect with fans in multiple ways. Television used to be the most important way which fans watched sports, but as the cable and satellite TV subscription model has fallen apart in the last few years, there is increased focus on digital platforms.