A Progress Report, March 2018

A Progress Report, March 2018

The board of The Cyclists’ Alliance wants to thank each of you who has joined our association of professionals. Since becoming an official body in December 2017, some of the best and brightest athletes of our generation has come on board to help shape the future our...
Speed skaters expand rights for all athletes

Speed skaters expand rights for all athletes

A recent legal ruling in Europe has changed the competitive landscape of organized sports, and expanded the rights and opportunities for athletes. Last December, two speed skaters successfully challenged long-held beliefs about the rights of athletes to participate in...
Marianne Vos: For The Next Generation

Marianne Vos: For The Next Generation

Marianne Vos isn’t just one of the most talented and successful riders of her generation, she has also been an outspoken voice for change in pro cycling. She broke into the Elite ranks at a very young age, and experienced first-hand many of the changes which currently...
The Power of Image Rights

The Power of Image Rights

For a sport to grow globally today, it must have a strategy to connect with fans in multiple ways. Television used to be the most important way which fans watched sports, but as the cable and satellite TV subscription model has fallen apart in the last few years,...
The Opportunity for Women’s Pro Road Cycling

The Opportunity for Women’s Pro Road Cycling

Women’s sports are among the fastest-growing in the global content marketplace. From tennis, to golf, to basketball and volleyball, women are changing how we experience sports as fans, and how sports investors and sponsors make profits. Among all the...