18 Dec, 2017 | Miscellaneous
For a sport to grow globally today, it must have a strategy to connect with fans in multiple ways. Television used to be the most important way which fans watched sports, but as the cable and satellite TV subscription model has fallen apart in the last few years,...
18 Dec, 2017 | Miscellaneous
Women’s sports are among the fastest-growing in the global content marketplace. From tennis, to golf, to basketball and volleyball, women are changing how we experience sports as fans, and how sports investors and sponsors make profits. Among all the...
15 Dec, 2017 | Miscellaneous
Formed and backed by some of women’s cycling’s biggest names, the new international cycling union aims to be a resource and a cohesive voice for professional cyclists in order to promote and protect athlete safety and enhance professionalism within the sport. “We will...
6 Dec, 2017 | Miscellaneous
The inspiration to create The Cyclists’ Alliance started with our first survey. For the first time in our sport, we measured the issues professional women cyclists face and found they are universal; and that the only way to change our sport is to work together...
