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Author: Michael Townshend

A Progress Report, March 2018

April 3, 2018 Author: Michael Townshend Category: Uncategorized

The board of The Cyclists’ Alliance wants to thank each of you who has joined our association of professionals. Since becoming an official body in December 2017, some of the best and brightest athletes of our generation has come on board to help shape the future our sport. This is…

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Marianne Vos: For The Next Generation

December 18, 2017 Author: Michael Townshend Category: Uncategorized

Marianne Vos isn’t just one of the most talented and successful riders of her generation, she has also been an outspoken voice for change in pro cycling. She broke into the Elite ranks at a very young age, and experienced first-hand many of the changes which currently define women’s professional…

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The Power of Image Rights

December 18, 2017 Author: Michael Townshend Category: Uncategorized
Eva Lechner and Jolanda Neff (both Servetto Footon Cycling Team) pose for a photograph before the start of Trofeo Alfredo Binda - a 123.3km road race from Gavirate to Cittiglio on March 20, 2016 in Varese, Italy.

For a sport to grow globally today, it must have a strategy to connect with fans in multiple ways. Television used to be the most important way which fans watched sports, but as the cable and satellite TV subscription model has fallen apart in the last few years, there is…

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The Opportunity for Women’s Pro Road Cycling

December 18, 2017 Author: Michael Townshend Category: Uncategorized

Women’s sports are among the fastest-growing in the global content marketplace. From tennis, to golf, to basketball and volleyball, women are changing how we experience sports as fans, and how sports investors and sponsors make profits. Among all the globally-recognized women’s sports, pro road cycling is an unpolished gem that…

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Introducing The Cyclists’ Alliance: a collective voice for women cyclists

December 15, 2017 Author: Michael Townshend Category: Uncategorized

Formed and backed by some of women’s cycling’s biggest names, the new international cycling union aims to be a resource and a cohesive voice for professional cyclists in order to promote and protect athlete safety and enhance professionalism within the sport. “We will work as a partner with the UCI and…

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The Cyclists’ Alliance Rider Survey

December 6, 2017 Author: Michael Townshend Category: Uncategorized

The inspiration to create The Cyclists’ Alliance started with our first survey. For the first time in our sport, we measured the issues professional women cyclists face and found they are universal; and that the only way to change our sport is to work together as a unified body of…

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  • A Progress Report, March 2018 April 3, 2018
  • Speed skaters expand rights for all athletes February 13, 2018
  • Marianne Vos: For The Next Generation December 18, 2017
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